Peer-to-Peer Support
ImNotOK provides people working in the advertising industry who are “Not OK” with 1:1 support from a Companion with similar lived experience.
How we work
We partner with advertising businesses so their employees can come to us directly for confidential support.
We only inform employers how many employees, or Guests, are supported, but not who, to respect confidentiality.
We aim to match Guest and Companion closely based on lived experience, life-stage and circumstances.
Companions are trained in understanding mental health issues at work, empathetic listening and elicitation, emotional management and conversation planning.
Companions are not therapists or counsellors, but they do:
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Listen, Observe, Empathise and Support in a confidential and non-judgemental manner.
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Make regular check-ins meeting Face to Face, go for a walk, over Zoom, Text or phone call.
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Help identify, find and signpost specialist support that may be right for their Guest.
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Gently instil belief that things will get better and share their own experiences, if asked.
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Take actions in line with protocol if necessary eg. crisis situation.

We can relieve some of the pressure on HR teams, line managers, Mental Health Allies / Mental Health First Aiders and NABS by helping to strengthen the first line of defence with 1:1 support from a Companion.
Early intervention to prevent escalation of issues
Whilst awareness of mental health in workplaces has increased, there is still a general lack of understanding. Because ImNotOK provides support from a peer with a similar lived experience, it comes from someone who understands how it feels.
Provide empathetic support powered by lived experience
Our Companions provide regular contact for the Guest, outside of their working and home environment, face to face, virtually, over text or email. They truly know how it feels to be "Not OK".
Reassurance and companionship
Benefits of our approach
Get in touch hello@imnotok.uk