We believe in the transformative power of shared experience.
Providing people who are "Not OK" with 1:1 support
Our industry as
we know it
The UK advertising industry has a problem with the wellbeing of its people
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33% of people are suffering with mental health difficulties (NABS All Ears Community Consultation 2023)
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71% feel mental wellness needs more focus in our industry (NABS All Ears Community Consultation 2023)
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35% feel they'd be unable to talk about mental wellness issues in the workplace (NABS All Ears Community Consultation 2023)
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+25% increase in the annual costs to business (absenteeism, churn etc.) due to mental health issues since 2019 (Mental Health and Employers, Deloitte 2022).
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In the UK, the advertising industry's wellbeing score (5.6) is lower than other professional services, such as Law (6.4) and Management Consultancy (7.1) (SocialMarks 2023).
Use this space to sell our services and experience within this industry, help potential customers frame our offering within their context. Build a sense of connection and trust.
Communications
Use this space to sell our services and experience within this industry, help potential customers frame our offering within their context. Build a sense of connection and trust.
Media
Use this space to sell our services and experience within this industry, help potential customers frame our offering within their context. Build a sense of connection and trust.
Technology
Industries
Who we are

Nick Brown
With over 25 years of expertise in leading sales teams and business development initiatives, I've navigated the landscapes of local, regional, and international markets with companies such as Disney, Universal, Sony, and more.
Having experienced mental health challenges throughout my adult life, I am passionate about helping and empathising with others who are “Not OK”. Paul and I founded this support network having got through difficult times with each other’s understanding of what we were going through.

Paul Rowlinson
I had 27 years working in media with no mental health issues. I was lucky.
Retirement & moving to Devon though, left me feeling worthless & isolated, and this low mood gradually became clinical depression & anxiety. Thankfully (eventually) I found a good GP & therapist and had companionship from Nick and several close friends, and these all helped.
However, it was a chance conversation with a medical assistant though who'd lived through an experience almost identical to mine that made me believe things would get better. That conversation made me realise that ONLY people with lived experience can truly understand how it FEELS to be Not OK.

Helen Thomas
I've been in the industry for over 10 years where I've not only gained invaluable professional experience but made some incredible friendships along the way.
I'm all about business operations – setting up the foundations that keeps things running smoothly, and my approach is centred around the details.
Mental well-being is a big deal for me, and having navigated through my fair share of challenges, both on a personal and professional level, I recognise the many different ways in which mental well-being presents in individuals' lives.
When Paul extended an invitation to join ImNotOK, it was an opportunity I couldn’t say no to. Being part of this incredible initiative has not only been exceptionally rewarding, but it’s also been so much fun being part of this team.

Poppy Barnes
After an 18-year career in the media industry, I've ventured into a new chapter, training to become a Counsellor, whilst taking on the role of Director at ImNotOK.
Over the past few years, on top of my day job as Head of Marketing at a large global media agency, I've dedicated myself to shedding light on the spectrum of mental health issues within the industry, as well as supporting friends and family who suffer with media health challenges. Now, I'm excited to merge my passion in this area and my skills as a trainee counsellor, alongside my advertising industry experience, helping individuals on their transformative journey from being "Not OK" to feeling "OK" again.

Testimonials
A few words from our clients.
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Maria Goncavales, CFO
Laderate
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Michael Soveign
Seven Energy
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Jeffrey Cohen, CEO
Nato Productions